![]() ![]() “We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi Halftime Stage,” said Brian Rolapp, NFL Chief Media and Business Officer, “Halftime Show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV. “This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.” His soulful uniqueness has defined a new generation of greatness in music and artistry,” said Roc Nation chief Shawn “ Jay-Z” Carter. “The Weeknd has introduced a sound all his own. ![]() ![]() I’m humbled, honored and ecstatic to be the center of that infamous stage this year,” The Weeknd said. “We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. Roc Nation is also serving as the strategic entertainment advisors of the live performance. The Pepsi Super Bowl LV Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. A post shared by The Weeknd on at 8:01pm PST ![]()
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